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Article
Icons of conformity: The marketing of social work education
Journal of Community Practice (2003)
  • Ken Corvo, Syracuse University
  • Patrick Selmi
  • Sarah Montemaro
Abstract

This exploratory study examines how graduate schools of social work market social work generally and macro social work specifically. Recruitment materials from 48 graduate schools of social work were examined for photo imagery and curricula descriptions. Authors conclude that graduate social work program marketing materials emphasize a one-dimensional image of social work as a profession defined by therapeutic activities. Implications for social work education are delineated along with a set of potential questions for future research.

Keywords
  • Macrosocial work education,
  • marketing,
  • race and gender,
  • clinical practice,
  • career interests
Disciplines
Publication Date
2003
Citation Information
Ken Corvo, Patrick Selmi and Sarah Montemaro. "Icons of conformity: The marketing of social work education" Journal of Community Practice Vol. 11 Iss. 1 (2003)
Available at: http://works.bepress.com/ken_corvo/21/