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Article
GPA and Attribute Framing Effects: Are Better Students More Sensitive or More Susceptible?
Journal of Education for Business
  • Ken Dunegan, Cleveland State University
Document Type
Article
Publication Date
1-1-2010
Keywords
  • Organizational Behavior
Abstract
Data from 2 studies show students differ in terms of how attribute framing alters perceptions and reactions in a decision-making episode. Using student GPA as a moderator, results from a role-play–decision-making exercise (Experiment 1) show perceptions and intended actions of higher GPA students were more strongly affected by attribute framing manipulations than were participants with lower GPAs. A second experiment helped explain these findings. Results from Experiment 2 suggest students with higher GPAs responded to the inferred meaning of framed messages; that is, they looked beyond the literal message to find the message intended.
DOI
10.1080/08832320903449444
Version
Publisher's PDF
Citation Information
Dunegan, K. (2010). GPA and Attribute Framing Effects: Are Better Students More Sensitive or More Susceptible? Journal of Education for Business, 85, pp. 239-247.