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Article
Conceptual evolution of situational theory as a generalized theory in public relations
International History of Public Relations Conference
  • Soojin KIM, Purdue University
  • Kelly Vibber, Purdue University
Publication Type
Conference Paper
Publication Date
7-2011
Discipline
City or Country
Bournemouth, U.K.
Citation Information
Soojin KIM and Kelly Vibber. "Conceptual evolution of situational theory as a generalized theory in public relations" International History of Public Relations Conference (2011)
Available at: http://works.bepress.com/kelly_vibber/3/