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Article
Consumer Behavior and Travel Mode: An Exploration of Restaurant, Drinking Establishment and Convenience Store Patrons
International Journal of Sustainable Transportation (2014)
  • Kelly Clifton, Portland State University
  • Christopher D. Muhs, Portland State University
  • Tomás Morrissey, Portland State University
  • Kristina M. Currans, Portland State University
Abstract

Many cities are making investments in non-automobile infrastructure, but few rigorous studies have examined the implications of potential modes shifts on local businesses. This paper examines the relationship between mode of access, consumer spending and frequency of patronage at 78 restaurants, drinking establishments, and convenience stores in the Portland, Oregon metropolitan area. Multiple regression models were estimated to investigate the factors influencing customer expenditures per trip. Mode choice was not a significant predictor of spending per trip, and non-automobile customers were more frequent patrons, on average, than customers who arrived via automobile. While limited to the three land uses studies, findings of this analysis do not support the notion that customers that arrive by the automobile are more competitive consumers than those traveling by other modes and builds support for the notion that more environmentally sustainable transportation modes are also economically viable.

Disciplines
Publication Date
2014
Citation Information
Kelly Clifton, Christopher D. Muhs, Tomás Morrissey and Kristina M. Currans. "Consumer Behavior and Travel Mode: An Exploration of Restaurant, Drinking Establishment and Convenience Store Patrons" International Journal of Sustainable Transportation (2014)
Available at: http://works.bepress.com/kelly_clifton/24/