Article
Enhancing new product adoption at the base of the pyramid: A contextualized model
Journal of Product Innovation Management
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Article
Publication Date
1-1-2012
Peer Reviewed
1
DOI
10.1111/j.1540-5885.2011.00876.x
Original Citation
Nakata, C., & Weidner, K. (2012). Enhancing new product adoption at the base of the pyramid: A contextualized model. Journal of Product Innovation Management, 29(1), 21-32.
Citation Information
Cheryl Nakata and Kelly Weidner. "Enhancing new product adoption at the base of the pyramid: A contextualized model" Journal of Product Innovation Management Vol. 29 Iss. 1 (2012) p. 21 - 32 Available at: http://works.bepress.com/kelly-weidner/9/