Article
Sustainable innovation and the triple bottom-line: a market-based capabilities and stakeholder perspective
Journal of Marketing Theory and Practice
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
1-1-2021
Peer Reviewed
1
DOI
10.1080/10696679.2020.1798253
Original Citation
Kelly Weidner, Cheryl Nakata, and Zhen Zhu (2021), “Sustainable innovation and the triple bottom-line: a market-based capabilities and stakeholder perspective,” Journal of Marketing Theory and Practice. https://doi.org/10.1080/10696679.2020.1798253. [ Journal article - peer reviewed journal]
Citation Information
Kelly Weidner, Cheryl Nakata and Zhen Zhu. "Sustainable innovation and the triple bottom-line: a market-based capabilities and stakeholder perspective" Journal of Marketing Theory and Practice Vol. 29 Iss. 2 (2021) p. 141 - 161 Available at: http://works.bepress.com/kelly-weidner/8/