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Kelly Weidner
Contribution to Book
From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story
Go-to-Market Strategies for Women Entrepreneurs
  • Anjali Bal
  • Kelly Weidner, Saint Mary's College of California
Link
SMC Author
Kelly Weidner
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Book Chapter
Publication Date
1-1-2019
Editor
V.L. Crittenden
Publisher/Venue
Emerald Publishing Limited
Description/Abstract

In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.

Scholarly
Yes
DOI
10.1108/978-1-78973-289-420191005
ISBN
978-1-78973-290-0
Disciplines
Original Citation

Bal, Anjali; and Weidner, Kelly. (2019). “From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story,” in Crittenden, Victoria (Ed.), Go-to-Market Strategies for Women Entrepreneurs, Creating and Exploring Success Victoria Crittenden. Emerald Publishing Limited, Boston, MA, pp. 35-42. https://doi.org/10.1108/978-1-78973-289-420191005

Citation Information
Anjali Bal and Kelly Weidner. "From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story" Go-to-Market Strategies for Women Entrepreneurs (2019) p. 35 - 42
Available at: http://works.bepress.com/kelly-weidner/7/