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Kelly Weidner
Article
Marketing to subsistence consumers: Lessons from practice
Journal of Business Research
  • Kelly L. Weidner
  • José Antonio Rosa
  • Madhu Viswanathan
Link
SMC Author
Kelly L. Weidner
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Article
Publication Date
6-1-2010
Peer Reviewed
1
DOI
10.1016/j.jbusres.2009.02.022
Disciplines
Original Citation

Weidner, K.L., Rosa, J.A., & Viswanathan, M. (2010). Marketing to subsistence consumers: Lessons from practice. Journal of Business Research, 63, 559-569.

Citation Information
Kelly L. Weidner, José Antonio Rosa and Madhu Viswanathan. "Marketing to subsistence consumers: Lessons from practice" Journal of Business Research Vol. 63 Iss. 6 (2010) p. 559 - 569
Available at: http://works.bepress.com/kelly-weidner/12/