Popular Press
Bigger than Golf – LPGA Branding and the ‘Drive On’ Marketing Strategy
Women's Golf
Document Type
Popular Press
Publication Date
1-1-2019
Description
With the LPGA's 'Drive On' campaign, Dr. Kelly Price says "the brand of the LPGA is alive and well"... but it hasn't always been that way.
Disciplines
Citation Information
Kelly Price-Rhea. "Bigger than Golf – LPGA Branding and the ‘Drive On’ Marketing Strategy" Women's Golf (2019) Available at: http://works.bepress.com/kelly-price-rhea/17/
This document was published with permission from the publisher. It was originally published in the WomensGolf.com.