Associate Professor, Management and Marketing; Coordinator for MS, Digital Marketing
Kelly Price-Rhea completed her Ph.D. in Human Ecology at the University of Tennessee, Knoxville, in the Retail, Hospitality, and Tourism Department with a concentration in Retail and Consumer Sciences. She completed her Master's Degree in Professional Communications with a concentration in Public Relations from East Tennessee State University. She also received her Bachelor of Science Degree in Fashion Merchandising from East Tennessee State University. Her professional affiliations include the American Marketing Association (national and local chapters) and the Sports Marketing Association. In addition, to numerous university, college and departmental committees, she has served as a College of Business and Technology Faculty Senator and is the current Faculty Advisor to Sigma Kappa Sorority at ETSU. Along with presenting at conferences, her research interests are consumer behavior, sports marketing and digital marketing. Dr. Price is currently the Coordinator for the Master of Science in Digital Marketing and teaches several courses in the program.
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About Kelly Price-Rhea
Kelly Price-Rhea completed her Ph.D. in Human Ecology at the University of Tennessee, Knoxville, in the Retail, Hospitality, and Tourism Department with a concentration in Retail and Consumer Sciences. She completed her Master's Degree in Professional Communications with a concentration in Public Relations from East Tennessee State University. She also received her Bachelor of Science Degree in Fashion Merchandising from East Tennessee State University. Her professional affiliations include the American Marketing Association (national and local chapters) and the Sports Marketing Association. In addition, to numerous university, college and departmental committees, she has served as a College of Business and Technology Faculty Senator and is the current Faculty Advisor to Sigma Kappa Sorority at ETSU. Along with presenting at conferences, her research interests are consumer behavior, sports marketing and digital marketing. Dr. Price is currently the Coordinator for the Master of Science in Digital Marketing and teaches several courses in the program.
| Present | Associate Professor and Master of Digital Marketing Program Director, East Tennessee State University ‐ Department of Management and Marketing | |
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Disciplines
Research Interests
Honors and Awards
- Eight Time Nominee of College of Business and Technology Excellence in Teaching Award
- Marketing Management Association 2013 Hormel Meritorious Teaching Awawrd
- Three-Time Recipient of the College of Business and Technology Excellence in Teaching Award
- 2016 Outstanding Teaching Award Emeritus Award Recipient
Courses
- Advertising and Promotion
- Merchandise Planning and Control
- Merchandising Department - Merchandise Buying
- Fundamentals of Distribution
- Principles of Marketing
- Marketing Management
- Consumer Behavior
- Online Consumer Behavior
- E-Commerce
- Social Media and the Brand
| BS, Fashion Merchandising, East Tennessee State University | ||
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| PhD, Human Ecology, University of Tennessee, Knoxville | ||
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| MS, Professional Communications, East Tennessee State University | ||
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Links
Contact Information
PO Box 70625
Johnson City, TN 37614
Office: 127 Sam Wilson Hall
Telephone: 423-439-5854
Email: