Skip to main content
Article
The Mediating Effects of Peer and Parental Encouragement on Student’s Choice of a Nursing Education
Journal of Applied Business and Management Studies (2011)
  • Ching Li Gwendoline Tan-Kuick, Southern Cross University
  • Yong Ngee Keith Ng, Southern Cross University
Abstract
Purpose – This paper explored whether current external stimuli-focused marketing strategies can be enhanced with greater emphasis on the external stimulus of Education and career aspiration and peer and parental encouragement and nursing student’s enrolment choice, were dissected and examined. Design/methodology/approach – 1200 students were invited to participate in the study. 798 students responded to the invitation by completing a self-administered survey. Findings – The findings indicate that i) education and career aspiration, ii) socio economic status, iii) personal ability and iv) peer and parent encouragement have significant influence in the selection of a nursing tertiary education in Singapore. Research limitations/implications – All of the data are self-reported, from a single source, and obtained from the same method (i.e. a five-point Likert scale), thereby bringing into question the effect of common method bias. However, a single component test shows that the majority of the covariance between the constructs is not due to common method variance. Practical implications – This paper will propose external stimuli-focused marketing strategies to target these factors identified in order to enhance student’s enrolment choice of a nursing tertiary course. Originality/value – This paper contributes to the literature by being the first to examine factors that influence student’s enrolment choice of a nursing tertiary course in Singapore. Keywords - Nursing, Education and Career Aspiration, Socio Economic Status, Personal Ability, Peer and Parental Encouragement, Student’s Choice Paper type - Research paper
Keywords
  • Nursing,
  • Education and Career Aspiration,
  • Socio Economic Status
Publication Date
2011
Citation Information
Ching Li Gwendoline Tan-Kuick and Yong Ngee Keith Ng. "The Mediating Effects of Peer and Parental Encouragement on Student’s Choice of a Nursing Education" Journal of Applied Business and Management Studies Vol. 2 Iss. 1 (2011)
Available at: http://works.bepress.com/keith_ng/9/