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Empires of the mind: Cross cultural cooperative business education
World journal of social sciences
  • Keith Duncan, Bond University
  • Simone Kelly, Bond University
  • Raymond McNamara, Bond University
Date of this Version
Document Type
Journal Article
Publication Details

Published Version.

Duncan, K., Kelly, S., & McNamara, R. (2011). Empires of the mind: Cross cultural cooperative business education, World Journal of Social Sciences, 1(5), 109-125.

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2011 HERDC submission. FoR code: 150103, 130203

© Copyright WJSS, 2011

This paper explores current trends in knowledge growth and decay, globalization, technology and education. Business education in the new millennium is shaped by these trends. This contextual backdrop raises both educational and business issues which are explored with exemplars from a successful cross-cultural blended MBA program. The educational issues considered include educational relevance, lifelong learning objectives, education vs. training, needs of the target audience, what is the language of instruction, as well as issues of assessment and outcome measurement. The business issues include a fair return to all parties, responsibilities, management and communication systems and dispute resolution. In a globalized, fast changing, technologically savvy, knowledge-based economy, it is knowledge coupled with the ability to learn and adapt that will drive individual and business success. As Winston Churchill once said “The empires of the future are the empires of the mind”.
Citation Information
Keith Duncan, Simone Kelly and Raymond McNamara. "Empires of the mind: Cross cultural cooperative business education" World journal of social sciences Vol. 1 Iss. 5 (2011) p. 109 - 125 ISSN: 1838-3785
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