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Article
Opening the Creative Mind of High Need for Cognitive Closure Individuals through Activation of Uncreative Ideas
Creativity Research Journal
  • Lay See ONG, Singapore Management University
  • Angela K.-Y. LEUNG, Singapore Management University
Publication Type
Journal Article
Publication Date
8-2013
Abstract

Drawing on the integrative system theory of creativity combining the person, process, and press perspectives, this research offers the first evidence of how high-need-for-cognitive-closure (NFC) individuals’ creative mind can be opened up, by making them become more cognizant of uncreative ideas as consensually invalid solutions to creative problems. A validation study was conducted to first establish the utility of a newly developed chocolate design task. In the second study, half of the participants were made aware of conventional chocolate designs by drawing these designs before generating a revolutionized design of chocolate; the other half did not have to draw out the conventional designs first. Results confirmed that, given the opportunity to cognize uncreative solutions, high-NFC participants who had a higher creative ideation potential became the most creative. Their low-NFC counterparts, however, did not seem to benefit from the trigger of uncreative solutions. The implication that holding onto a chronic motive to attain cognitive closure or epistemic certainty is not necessarily detrimental to creative performance was discussed.

Identifier
10.1080/10400419.2013.813791
Publisher
Taylor and Francis
Additional URL
http://dx.doi.org/10.1080/10400419.2013.813791
Citation Information
Lay See ONG and Angela K.-Y. LEUNG. "Opening the Creative Mind of High Need for Cognitive Closure Individuals through Activation of Uncreative Ideas" Creativity Research Journal Vol. 25 Iss. 3 (2013) p. 286 - 292 ISSN: 1040-0419
Available at: http://works.bepress.com/kayeeangela_leung/63/