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Do Multicultural Experiences Make People More Creative? If So, How?
In-Mind Magazine
  • Chi-Yue CHIU
  • Angela K.-Y. LEUNG, Singapore Management University
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Magazine Article
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MacDonalds' Rice-burger in Asia; Starbucks’ Coffee Mooncake in Singapore; Disneyland Yin-Yang Mickey Mouse Cookies in Hong Kong; Lay's Peking Duck Flavored Potato Clip … The list can go on. What is common in all these examples is that they are all novel product ideas created by integrating seemingly non-overlapping cultural or product ideas from Eastern and Western cultures. Combining seemingly non-overlapping ideas from different cultures is an example of creative conceptual expansion, a term in cognitive psychology that refers to the process of extending the conceptual boundaries of an existing concept by synthesizing it with other seemingly irrelevant concepts (Ward, Smith, & Vaid , 1997). Creative conceptual expansion is an ordinary process that produces extraordinary, creative results (Wan & Chiu, 2002; Ward, 2001).

  • multicultural experience,
  • creativity
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Citation Information
Chi-Yue CHIU and Angela K.-Y. LEUNG. "Do Multicultural Experiences Make People More Creative? If So, How?" In-Mind Magazine Iss. 7 (2007) ISSN: 1877-5306
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