This research aims to understand the psychological motives behind microblogging. We conducted two studies to investigate if social exclusion and existential anxiety would lead to a high tendency to microblog. Our results show that participants did not use microblogging to satisfy their needs for social connection and affiliation, but highly extraverted participants did use it to relieve their existential anxiety.
Understanding the Psychological Motives Behind MicrobloggingAnnual Review of Cybertherapy and Telemedicine
Publication TypeBook Chapter
EditorWiederhold, B. K.; Riva, Giuseppe; KIM, Sun-I
City or CountryWashington DC
Citation InformationQiu, Lin, Angela K. Y. Leung, Ho Jun Hao, Yeung Qi Min, Kevin J. Francis and Chua Pei Fen. 2010. "Understanding the Psychological Motives Behind Microblogging." In Annual Review of Cybertherapy and Telemedicine, 140-144. Amsterdam: IOS Press.