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Beyond the billboard: The Facebook-based application, donor, and its guided approach to facilitating living organ donation
American Journal of Transplantation
  • Katrina A Bramstedt, Bond University
  • Andrew M Cameron, The Johns Hopkins University School of Medicine, Baltimore, MD, USA.
Date of this Version
8-8-2016
Document Type
Journal Article
Publication Details

Citation only

Bramstedt, K. A., & Cameron, A. M. (2016, in press). Beyond the billboard: The Facebook-based application, donor, and its guided approach to facilitating living organ donation. American Journal of Transplantation. 1-5

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Copyright © American Society of Transplantation and the American Society of Transplant Surgeons, 2016

Abstract

Living donor solicitation can pose ethical concern, no matter the medium used: newspaper, television, pulpit, billboard, or Internet. Moving the search for a living donor into the social media realm introduces the risk of unguided and coercive patient narratives, as well as a decoupling or even total absence of information that could aid the consent process. The Facebook living donor app [Donor] aims to address these concerns in several ways: 1) Directing the patient's initial appeal to friends and family; 2) Guiding the patient's narrative; 3) Providing a depot of clinical, ethical, and regulatory information that informs the consent process. This paper explores these features and contrasts them with billboard solicitation activities and current freelance social media efforts. We conclude the proactive ethical design of the Donor app is a permissible way forward to help satisfy the shortfall of deceased donor livers and kidneys. This article is protected by copyright. All rights reserved.

Citation Information
Katrina A Bramstedt and Andrew M Cameron. "Beyond the billboard: The Facebook-based application, donor, and its guided approach to facilitating living organ donation" American Journal of Transplantation (2016) ISSN: 1600-6143
Available at: http://works.bepress.com/katrina_bramstedt/57/