"Negative and Positive Television Messages: Effects of Message Type and Message Context on Attention and Memory" by Kathleen A. Martinelli

Selected Works of Kathleen A. Martinelli

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Negative and Positive Television Messages: Effects of Message Type and Message Context on Attention and Memory

American Behavioral Scientist (1991)

Kathleen A. Martinelli, San Jose State University
Byron Reeves
Edward Maibach
John Newhagen
Mike Basil

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Disciplines

Journalism Studies and
Mass Communication

Publication Date

August, 1991

Publisher Statement

SJSU users: use the following link to login and access the article via SJSU databases

Citation Information

Kathleen A. Martinelli, Byron Reeves, Edward Maibach, John Newhagen, et al.. "Negative and Positive Television Messages: Effects of Message Type and Message Context on Attention and Memory" American Behavioral Scientist Vol. 34 Iss. 6 (1991)
Available at: http://works.bepress.com/kathleen_martinelli/7/