Although the construction and amplification of touristically celebrated peoples’ Otherness on global mediascapes has been well documented, the genesis of touristic imagery in out of the way locales, where tourism is embryonic at best, has yet to be examined. This article explores the emergent construction of touristic imagery on the small, sporadically visited Eastern Indonesian island of Alor during the 1990s. In examining the ways in which competing images of Alorese people are sculpted by both insiders and outsiders, this article illustrates the politics and power dynamics embedded in the genesis of touristic imagery. Ultimately, I argue that even in remote locales where tourism is barely incipient, ideas and fantasies about tourism can color local politics, flavor discussions of identity and channel local actions.