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Selected Works of Kathi Inman Berens
Other
Gen Z and Millennials How They Use Public Libraries and Identify Through Media Use
English Faculty Publications and Presentations
  • Kathi Inman Berens, Portland State University
  • Rachel Noorda, Portland State University
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Document Type
Report
Publication Date
11-1-2023
Subjects
  • Book industries and trade,
  • Publishers and publishing -- United States,
  • Books -- Marketing,
  • Consumer behavior,
  • Book industry -- Digital humanities
Disciplines
Abstract

Gen Z and millennials have some surprising attitudes and behaviors regarding media consumption and library use. 54% of Gen Z and millennials visited a physical library within a twelve-month period. Libraries attract even Gen Z and millennials who don’t identify as readers. This report examines Gen Z and millennials' book-related behaviors (such as borrowing, buying, downloading and socializing) and and how media use shapes Gen Z and millennials' identity claims as Readers, Gamers, Fans and Writers. The report is intended for specialists such as librarians and book publishers, and broad public audiences.

Rights

© 2023 American Library Association. This work is licensed under a Creative Commons Attribution License, available at: https://creativecommons.org/licenses/by/3.0/.

Persistent Identifier
https://archives.pdx.edu/ds/psu/41069
Citation Information
Kathi Inman Berens and Rachel Noorda. "Gen Z and Millennials How They Use Public Libraries and Identify Through Media Use" (2023)
Available at: http://works.bepress.com/kathi-berens/58/