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Article
Gen Z and Millennials have an Unlikely Love Affair with their Local Libraries
The Conversation
  • Kathi Inman Berens, Portland State University
  • Rachel Noorda, Portland State University
Document Type
Article
Publication Date
1-12-2024
Subjects
  • Book industries and trade,
  • Publishers and publishing -- United States,
  • Books -- Marketing,
  • Consumer behavior,
  • Book industry -- Digital humanities
Abstract

A phone fixation may seem at odds with an attraction to books. But the latter may offer a much-needed reprieve from the former. In our recent study of American Gen Z and millennials, we discovered that 92% of them check social media daily; 25% of them check multiple times per hour. Yet in that same nationally representative study, we also found that Gen Z and millennials are still visiting libraries at a healthy clip, with 54% of Gen Zers and millennials trekking to their local library in 2022. Our findings reinforce 2017 data from the Pew Research Center, which showed that 53% of millennials had gone to their local library over the previous 12 months. By comparison, that same study found that 45% of Gen Xers and 43% of baby boomers visited public libraries.

Rights

CC BY-ND 4.0 DEED Attribution-NoDerivs 4.0 International

https://creativecommons.org/licenses/by-nd/4.0/

Persistent Identifier
https://archives.pdx.edu/ds/psu/41071
Citation Information
Berens, Kathi Inman and Rachel Noorda. "Gen Z and millennials have an unlikely love affair with their local libraries." _The Conversation_ https://theconversation.com/gen-z-and-millennials-have-an-unlikely-love-affair-with-their-local-libraries-220632