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Article
The Many Moving Parts behind Brandon Sanderson’s Record-Breaking Kickstarter Campaign
The Hotsheet
  • Kathi Inman Berens, Portland State University
Document Type
Article
Publication Date
3-16-2022
Subjects
  • Brandon Sanderson,
  • Kickstarter.com,
  • Self-publishing,
  • Book industry -- Digital humanities
Abstract

The creation and fulfillment of Sanderson’s Kickstarter relies on a crack team managing massive amounts of data as well as all aspects of production. Sanderson had been running a multi-million-dollar, mid-sized publishing company well before his March 1, 2022 Kickstarter shot north of $28 million in two weeks, making it the biggest campaign—for now—in Kickstarter history.

Rights

© Kathi Inman Berens, Reprinted with permission

Persistent Identifier
https://archives.pdx.edu/ds/psu/37185
Citation Information
Berens, Kathi Inman, (2022). "The Many Moving Parts behind Brandon Sanderson’s Record-Breaking Kickstarter Campaign," The Hotsheet.