These readers buy, subscribe to, and borrow books at higher rates than the general population. They engage at higher rates in fan fiction and discover new authors across multiple media, including streaming movies and television. These readers are also pirates.

Immersive Media and Books 2020 is the first study to capture data expressly about how people engage with books, video games, film, and TV. The final report focuses sharply on reader behavior across a wide range of demographic groups, based on surveys conducted before and during the pandemic.

Co-authors Dr. Rachel Noorda and Dr. Kathi Inman Berens probe especially for reasons why book readers may choose to become book pirates – and they offer data-informed guidance on turning book buccaneers back into book buyers.