This paper approaches Humean accounts of desire from a perspective relatively unexplored in contemporary moral theory, namely Hegel’s ethical thought. I contend that Hegel’s treatment of desire is, ultimately, somewhat more Humean than Hegel himself recognized. But Hegel also goes further than contemporary Humeans in recognizing the sociality of the normative domain, and this difference has important implications for the Humean thesis of desire-based reasons (DBR). I develop a Hegelian critique of DBR and conclude by outlining a distinctively Hegelian approach to understanding the normative import of desire.