Skip to main content
Article
Conceptual Model of Website Design Elements that Influences Credibility and Trustworthiness
Proceedings of the Southern Association for Information Systems (SAIS) Conference (2015)
  • Karthikeyan Umapathy, University of North Florida
  • Chris LaValley, University of North Florida
Abstract

In today’s competitive environment, it is important for web designers to understand what design elements are essential for attracting visitors, making the visitor trust the website, and perform intended actions like placing an order and revisiting the site. Trustworthiness of a website heavily relies on a good first impression and visitor’s visual perception of the user interface. Therefore, the focus of this research is to investigate the effects of visual design elements on trustworthiness of a site. In this research-in-progress paper, we develop a conceptual model to depict the relationships among website design elements and trustworthiness. This conceptual model aids website designers understand what elements are appealing to the visual senses, and conjures credibility and trust.

Keywords
  • Website trustworthiness
Publication Date
Spring March 20, 2015
Citation Information
Karthikeyan Umapathy and Chris LaValley. "Conceptual Model of Website Design Elements that Influences Credibility and Trustworthiness" Proceedings of the Southern Association for Information Systems (SAIS) Conference (2015)
Available at: http://works.bepress.com/karthikeyan_umapathy/6/