Skip to main content
Article
LED outdoor advertising in the urban context. Case study of “Walk”: a video installation integrated into the façade of a store in Zürich/CH.
Professional Lighting Design (PLD) Magazine no. 101, VIA Verlag, Guetersloh/D, (2017) (2016)
  • Dr. Karolina M. Zielinska-Dabkowska
  • Julia Hartmann
Abstract
With the rapid development of solid state lighting technology and the availability of LED light sources, coupled with the benefits they offer such as energy efficiency, long lifespan and the fact that they can be controlled and programmed, we are now finding LEDs being more widely used for animated advertising. In spite of the pace at which SSL is developing, or perhaps because of this, there is a distinct lack of evaluation guidelines or recommendations for professional designers. It is therefore essential that more research is carried out on this issue on an international scale, and that experts in the field get their heads together in order to formulate some basic guidelines that can be applied in practice.
Keywords
  • Digital Media,
  • Urban Planning,
  • Architectural Lighting,
  • Environmental Sustainability,
  • Sustainable Design,
  • Media Architecture,
  • Media Advertisment
Publication Date
Spring May, 2016
Citation Information
Dr. Karolina M. Zielinska-Dabkowska and Julia Hartmann. "LED outdoor advertising in the urban context. Case study of “Walk”: a video installation integrated into the façade of a store in Zürich/CH." Professional Lighting Design (PLD) Magazine no. 101, VIA Verlag, Guetersloh/D, (2017) Iss. 101 (2016) p. 52 - 58
Available at: http://works.bepress.com/karolina_zielinska-dabkowska/10/