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Article
Examining media effectiveness across cultures and national borders: A review and multilevel framework
International Journal of Cross Cultural Management (2011)
  • Karen Moustafa Leonard
  • James R. Van Scotter
  • Fatma Pakdil
Keywords
  • organizational behavior,
  • media,
  • media effectiveness,
  • international management,
  • international business
Publication Date
2011
Citation Information
Karen Moustafa Leonard, James R. Van Scotter and Fatma Pakdil. "Examining media effectiveness across cultures and national borders: A review and multilevel framework" International Journal of Cross Cultural Management Vol. 11 (2011)
Available at: http://works.bepress.com/karen_leonard/2/