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Advertising and Hong Kong Society
(2005)
  • Kara Chan, Hong Kong Baptist University
Abstract
Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus—with examples, issues, regulations, and applications interlaced throughout—the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region.
Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors.
Disciplines
Publication Date
2005
Publisher
Chinese University Press
ISBN
962-996-264-0
Citation Information
Kara Chan. Advertising and Hong Kong Society. Hong Kong(2005)
Available at: http://works.bepress.com/karachan/9/