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Kang Li
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Assistant Professor,
Zayed University
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College of Communication and Media Sciences
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Social and Behavioral Sciences
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http://orcid.org/0000-0002-9024-5559
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Research Works
Research Works
(4)
Article
Social media engagement with organization-generated content: Role of visuals in ...
Public Relations Review (2022)
Ganga Dhanesh, Gaelle Duthler and Kang Li
The ubiquity of social media platforms that increasingly foreground visuals over text has led to a rise in organization-generated visual ...
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Article
Get Vaccinated for Loved Ones: Effects of Self-Other Appeal and ...
Health Communication (2021)
Guanxiong Huang and Kang Li
HPV has long been constructed as a sex-specific virus. Boys and men largely perceive the virus as not related to ...
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Article
Exploring the Role of Regulatory Focus and Processing Fluency in ...
Health Communication (2020)
Kang Li
© 2020, © 2020 Taylor & Francis Group, LLC. Given that many health problems in the United States are closely ...
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Article
Show, Not Tell: The Contingency Role of Infographics Versus Text ...
Science Communication (2019)
Guanxiong Huang, Kang Li and Hairong Li
© The Author(s) 2019. Using an online between-subject experiment, this study tested the effects of message framing (gain vs. loss), ...
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