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Article
Product Complexity, Richness of Web-based Electronic Commerce Systems and System Success: A Proposed Research Framework
AMCIS 1999 Proceedings
  • JungJoo Jahng, University of Wisconsin - Milwaukee
  • Hemant Jain, University of Wisconsin - Milwaukee
  • K. Ramamurthy
Publication Date
12-31-1999
Abstract

Despite the popularity of the Internet/World Wide Web (Web) and the millions of web-site visits, serious conduct of electronic commerce (EC) on the web by individual consumers does not appear to have taken root. Notwithstanding security and privacy concerns, it appears that the current EC systems do not address varying levels of user needs. They fail to arouse user interest and motivation to carry out “real transactions.” This research proposes a model to argue that a “fit” between product complexity and richness of the EC environment can trigger favorable consumer behavior.

Citation Information
JungJoo Jahng, Hemant Jain and K. Ramamurthy. "Product Complexity, Richness of Web-based Electronic Commerce Systems and System Success: A Proposed Research Framework" (1999)
Available at: http://works.bepress.com/k_ramamurthy/3/