In the introduction, we identified four key themes that would guide the series of independent yet intersecting analyses that would follow. As those themes were explored and answers were provided to the questions being asked, a series of lessons for operating in the social-media-driven political environment emerged. These lessons shape the larger conclusions that can be derived from the collective efforts of the analyses herein.
This document was originally published by New York University Press in Controlling the Message: New Media in American Political Campaigns. Copyright restrictions may apply.
Available at: http://works.bepress.com/justin_vaughn/30/