Skip to main content
Article
How managerial attitudes toward the natural environment affect market orientation and innovation
Journal of business research
  • Clay Dibrell, University of Mississippi
  • Justin B. Craig, Bond University
  • Eric N. Hansen, Oregon State University
Date of this Version
4-1-2011
Document Type
Journal Article
Publication Details

Citation only.

Dibrell, C., Craig, J. B. & Hansen, E. (2011). How managerial attitudes toward the natural environment affect market orientation and innovation. Journal of business research, 64(4), 401-407.

Access the publisher's website.

2011 HERDC submission. FoR code: 160503

© Copyright Elsevier Inc., 2010

Disciplines
Abstract
This study investigates natural environmental attitude linkages held by strategic decision makers and hypothesizes that the interaction between market orientation and managerial natural environmental attitudes serves to enhance the effect of market orientation on firm innovativeness. Using questionnaire responses from 284 owners or chief executive officers residing in the food processing industry, the findings establish evidence of (1) a positive linkage between market orientation and firm innovativeness, and (2) the moderating effect of managerial attitudes of top managers toward the natural environmental in the market orientation to firm innovativeness relationship. The results provide insight into the nature of the cultural values on which a market orientation is based in relation to the natural environment.
Citation Information
Clay Dibrell, Justin B. Craig and Eric N. Hansen. "How managerial attitudes toward the natural environment affect market orientation and innovation" Journal of business research Vol. 64 Iss. 4 (2011) p. 401 - 407 ISSN: 0148-2963
Available at: http://works.bepress.com/justin_craig/33/