In fall 2011, we unveiled an ambitious and conscientious outreach program for our campus community to showcase new databases and services in the library. From the library’s perspective, it was a great model of collaboration and energy. It was well marketed and well thought out. Attendance was abysmal. We know we have so much to share with our students and faculty – How do we convince them? How do we reach them? How do we shake off the many hours of staff time and planning? How do we handle the low return-on–time investment? It’s rare when a presentation is about our failures. We welcome constructive discussion about programs failures and positive outlooks on trying again.