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Selected Works of Julie Moulard
Article
Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products
Psychology & Marketing (2016)
  • Julie Guidry Moulard, Louisiana Tech University
  • Randle D. Raggio, University of Richmond
  • Judith Anne Garretson Folse, Louisiana State University
Link
Disciplines
Publication Date
June 1, 2016
DOI
10.1002/mar.20888
Citation Information
Julie Guidry Moulard, Randle D. Raggio and Judith Anne Garretson Folse. "Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products" Psychology & Marketing Vol. 33 Iss. 6 (2016) p. 421 - 436
Available at: http://works.bepress.com/julie-moulard/9/