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Selected Works of Julie Moulard
Article
Examining Process and Moderating Effects of Customer-Created Guilt in a Service Context: An Abstract
Academy Marketing Science Conference (2017)
  • Kathrynn Pounders, University of Texas at Austin
  • Julie Moulard, Louisiana Tech University
  • Barry J. Babin, Louisiana Tech University
Link
Disciplines
Publication Date
May 24, 2017
DOI
10.1007/978-3-319-66023-3_190
Citation Information
Kathrynn Pounders, Julie Moulard and Barry J. Babin. "Examining Process and Moderating Effects of Customer-Created Guilt in a Service Context: An Abstract" Academy Marketing Science Conference (2017) p. 573 - 574
Available at: http://works.bepress.com/julie-moulard/8/