"Authenticity under threat: When social media influencers need to go beyond self-presentation" by Alice Audrezet

Selected Works of Julie Moulard

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Article

Authenticity under threat: When social media influencers need to go beyond self-presentation

Journal of Business Research (2018)

Alice Audrezet, Institut Supérieur de Gestion
Gwarlann de Kerviler, Lille Catholic University
Julie Guidry Moulard, Louisiana Tech University

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Disciplines

Social Media,
Economics and
Marketing

Publication Date

July 1, 2018

DOI

10.1016/j.jbusres.2018.07.008

Citation Information

Alice Audrezet, Gwarlann de Kerviler and Julie Guidry Moulard. "Authenticity under threat: When social media influencers need to go beyond self-presentation" Journal of Business Research (2018)
Available at: http://works.bepress.com/julie-moulard/3/