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Article
Establishing human brands: determinants of placement success for first faculty positions in marketing
Journal of the Academy of Marketing Science (2011)
  • Angeline G. Close, University of Nevada, Las Vegas
  • Julie Guidry Moulard, Louisiana State University
  • Kent Bourdon Monroe, University of Illinois at Urbana–Champaign
  • Kent Bourdon Monroe, University of Richmond
Publication Date
December 1, 2011
DOI
10.1007/s11747-010-0221-6
Citation Information
Angeline G. Close, Julie Guidry Moulard, Kent Bourdon Monroe and Kent Bourdon Monroe. "Establishing human brands: determinants of placement success for first faculty positions in marketing" Journal of the Academy of Marketing Science Vol. 39 Iss. 6 (2011) p. 922 - 941
Available at: http://works.bepress.com/julie-moulard/19/