Article
Establishing human brands: determinants of placement success for first faculty positions in marketing
Journal of the Academy of Marketing Science
(2011)
Disciplines
Publication Date
December 1, 2011
DOI
10.1007/s11747-010-0221-6
Citation Information
Angeline G. Close, Julie Guidry Moulard, Kent Bourdon Monroe and Kent Bourdon Monroe. "Establishing human brands: determinants of placement success for first faculty positions in marketing" Journal of the Academy of Marketing Science Vol. 39 Iss. 6 (2011) p. 922 - 941 Available at: http://works.bepress.com/julie-moulard/19/