"Cause-Related Marketing: Factors Promoting Campaign Evaluations" by Judith Anne Garretson Folse

Selected Works of Julie Moulard

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Cause-Related Marketing: Factors Promoting Campaign Evaluations

Journal of current issues and research in advertising (2014)

Judith Anne Garretson Folse, Louisiana State University
Stacy Landreth Grau, Texas Christian University
Julie Guidry Moulard, Louisiana Tech University
Kathrynn Pounders, University of Texas at Austin

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Disciplines

Public Relations and Advertising,
Business and
Marketing

Publication Date

January 2, 2014

DOI

10.1080/10641734.2014.866847

Citation Information

Judith Anne Garretson Folse, Stacy Landreth Grau, Julie Guidry Moulard and Kathrynn Pounders. "Cause-Related Marketing: Factors Promoting Campaign Evaluations" Journal of current issues and research in advertising Vol. 35 Iss. 1 (2014) p. 50 - 70
Available at: http://works.bepress.com/julie-moulard/18/