"Unraveling consumer suspense: The role of hope, fear, and probability fluctuations" by Julie Guidry Moulard

Selected Works of Julie Moulard

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Unraveling consumer suspense: The role of hope, fear, and probability fluctuations

Journal of Business Research (2012)

Julie Guidry Moulard, Louisiana State University
Michael W. Kroff, Montana State University
Judith Anne Garretson Folse, Louisiana State University

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Disciplines

Psychology

Publication Date

March 1, 2012

DOI

10.1016/j.jbusres.2011.04.011

Citation Information

Julie Guidry Moulard, Michael W. Kroff and Judith Anne Garretson Folse. "Unraveling consumer suspense: The role of hope, fear, and probability fluctuations" Journal of Business Research Vol. 65 Iss. 3 (2012) p. 340 - 346
Available at: http://works.bepress.com/julie-moulard/17/