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Selected Works of Julie Moulard
Article
Am I Being Manipulated?: The Effects of Co-Creation and Sales Person Orientation on Customer Affect
(2015)
  • Weiling Zhuang, Houston, USA
  • Obinna Obilo, Houston, USA
  • David Locander, Houston, USA
  • Julie Moulard, Houston, USA
Link
Disciplines
Publication Date
January 1, 2015
DOI
10.1007/978-3-319-10912-1_255
Citation Information
Weiling Zhuang, Obinna Obilo, David Locander and Julie Moulard. "Am I Being Manipulated?: The Effects of Co-Creation and Sales Person Orientation on Customer Affect" (2015) p. 829 - 829
Available at: http://works.bepress.com/julie-moulard/16/