Article
Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders
Psychology & Marketing
(2014)
Disciplines
- Psychology and
- Marketing
Publication Date
August 1, 2014
DOI
10.1002/mar.20719
Citation Information
Julie Guidry Moulard, Dan Hamilton Rice, Carolyn Popp Garrity and Stephanie M. Mangus. "Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders" Psychology & Marketing Vol. 31 Iss. 8 (2014) p. 576 - 590 Available at: http://works.bepress.com/julie-moulard/14/