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Selected Works of Julie Moulard
Article
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
Psychology & Marketing (2015)
  • Julie Guidry Moulard, Louisiana Tech University
  • Carolyn Popp Garrity, Birmingham–Southern College
  • Dan Hamilton Rice, Louisiana State University
Link
Disciplines
Publication Date
February 1, 2015
DOI
10.1002/mar.20771
Citation Information
Julie Guidry Moulard, Carolyn Popp Garrity and Dan Hamilton Rice. "What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity" Psychology & Marketing Vol. 32 Iss. 2 (2015) p. 173 - 186
Available at: http://works.bepress.com/julie-moulard/13/