Article
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
Psychology & Marketing
(2015)
Disciplines
- Psychology and
- Marketing
Publication Date
February 1, 2015
DOI
10.1002/mar.20771
Citation Information
Julie Guidry Moulard, Carolyn Popp Garrity and Dan Hamilton Rice. "What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity" Psychology & Marketing Vol. 32 Iss. 2 (2015) p. 173 - 186 Available at: http://works.bepress.com/julie-moulard/13/