"How aspects of a wine’s place affect consumers’ authenticity perceptions and purchase intentions" by Julie Moulard

Selected Works of Julie Moulard

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Article

How aspects of a wine’s place affect consumers’ authenticity perceptions and purchase intentions

International Journal of Wine Business Research (2015)

Julie Moulard, Louisiana Tech University
Barry J. Babin, Louisiana Tech University
Mitch Griffin, Bradley University

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Disciplines

Public Relations and Advertising,
Marketing and
Business

Publication Date

March 16, 2015

DOI

10.1108/IJWBR-01-2014-0002

Citation Information

Julie Moulard, Barry J. Babin and Mitch Griffin. "How aspects of a wine’s place affect consumers’ authenticity perceptions and purchase intentions" International Journal of Wine Business Research Vol. 27 Iss. 1 (2015) p. 61 - 78
Available at: http://works.bepress.com/julie-moulard/12/