"Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours" by Amanda E. Helm

Article

Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours

International Journal of Consumer Studies (2015)

Amanda E. Helm, Xavier University of Louisiana
Julie Guidry Moulard, Louisiana Tech University
Marsha Richins, University of Missouri

Link

Disciplines

Economics and
Marketing

Publication Date

September 1, 2015

DOI

10.1111/ijcs.12191

Citation Information

Amanda E. Helm, Julie Guidry Moulard and Marsha Richins. "Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours" International Journal of Consumer Studies Vol. 39 Iss. 5 (2015) p. 515 - 524
Available at: http://works.bepress.com/julie-moulard/10/