"Examining customer‐created guilt in a service context" by Kathrynn R. Pounders

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Examining customer‐created guilt in a service context

Psychology & Marketing (2018)

Kathrynn R. Pounders, University of Texas at Austin
Julie Guidry Moulard, Louisiana Tech University
Barry J. Babin, Louisiana Tech University

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Disciplines

Psychology

Publication Date

November 1, 2018

DOI

10.1002/mar.21138

Citation Information

Kathrynn R. Pounders, Julie Guidry Moulard and Barry J. Babin. "Examining customer‐created guilt in a service context" Psychology & Marketing Vol. 35 Iss. 11 (2018) p. 830 - 844
Available at: http://works.bepress.com/julie-moulard/1/