With the price of rising tuition and mounting student debts in the USA, there continues to be much debate as to whether faculty members at universities work hard enough and whether that work benefits students. This article discusses key findings of a mixed-methods case study reflecting the breadth of work-related activities engaged in by university faculty at one regional university in Texas transitioning towards a greater focus on research. Contrary to popular press, it was found that full-time faculty members at all ranks worked more hours per week than the national average and two-thirds of those were spent in teaching related activities. The authors caution those entities pushing for large overhauls in higher education to abandon misinformation regarding faculty work roles and urge administrators to include very knowledgeable and concerned faculties in such discussions.