Academic library survey strategies may include implementing standardized and locally-developed survey instruments as part of assessment activities. Standardized instruments such as LibQUAL+, ClimateQUAL, Ithaka S+R surveys, and others are widely used and offer many advantages such as robust development and testing protocols, and may offer the ability to compare data with other institutions who use these instruments. Locally-developed survey instruments, on the other hand, offer the ability to customize instruments with reduced cost and increased institutional specificity. Libraries should evaluate the benefits of each survey type in order to create a strategy that best meets their needs.