Skip to main content
Opening the "Taj" The Culture of Fantasy
Articles and Chapters
  • Judi Brownell, Cornell University School of Hotel Administration
Publication Date

In putting together his grandest venture to date, Donald Trump used the principles of corporate culture to make his version of the Taj Mahal a reality. Here’s how you can apply the basics of company culture.


Required Publisher Statement
© Sage. Reprinted with permission. All rights reserved.

Citation Information
Brownell, J. (1990). Opening the "Taj": The culture of fantasy. Cornell Hotel and Restaurant Administration Quarterly, 31, 2, 19-23.