Opening the "Taj" The Culture of FantasyArticles and Chapters
In putting together his grandest venture to date, Donald Trump used the principles of corporate culture to make his version of the Taj Mahal a reality. Here’s how you can apply the basics of company culture.
Citation InformationBrownell, J. (1990). Opening the "Taj": The culture of fantasy. Cornell Hotel and Restaurant Administration Quarterly, 31, 2, 19-23.