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Article
Opening the "Taj" The Culture of Fantasy
Articles and Chapters
  • Judi Brownell, Cornell University School of Hotel Administration
Publication Date
8-1-1990
Abstract

In putting together his grandest venture to date, Donald Trump used the principles of corporate culture to make his version of the Taj Mahal a reality. Here’s how you can apply the basics of company culture.

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© Sage. Reprinted with permission. All rights reserved.

Citation Information
Brownell, J. (1990). Opening the "Taj": The culture of fantasy. Cornell Hotel and Restaurant Administration Quarterly, 31, 2, 19-23.