Examining the effect of fear patterns with repeated exposuresFaculty of Health and Behavioural Sciences - Papers (Archive)
AbstractThis study used an experimental design to test the advertising wearout of fear-relief and fear-only patterns in fear appeal anti-speeding advertisements, using both static and dynamic measures of fear. A pattern of fear is the sequence of fear arousal and fear reduction, if any, that is felt by the viewing audience when exposed to a fear appeal advertisement. A fear-relief pattern involves arousing fear and causing the audience to experience an unpleasant feeling that is then reduced by showing the consequences of the recommended behaviour. A fear-only pattern, commonly used in road safety advertising, is created by only arousing fear and not reducing fear by providing relief components within an advertisement.
Citation InformationJennifer Ann Algie, John R Rossiter and Sandra C Jones. "Examining the effect of fear patterns with repeated exposures" (2008) p. 124 - 132
Available at: http://works.bepress.com/jrossiter/50/