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Article
Brand positioning: The three-level positioning procedure
Faculty of Commerce - Papers (Archive)
  • John R Rossiter, University of Wollongong
RIS ID
38472
Publication Date
1-1-2011
Publication Details
Rossiter, J. R. (2011). Brand positioning: The three-level positioning procedure. In M. D. Uncles (Eds.), Perspectives on Brand Management (pp. 61-74). Pranhran, Victoria: Tilde University Press/Palgrave Macmillan.
Citation Information
John R Rossiter. "Brand positioning: The three-level positioning procedure" (2011) p. 61 - 74
Available at: http://works.bepress.com/jrossiter/42/